Choose Mobile Data Service Providers and not Mobile Operators

This article gives a brief comparison between SMS Service / text messaging by Mobile Data Service Provider (MDSP) and Mobile Operator (Mobile Operator) SMS Service / text messaging service. The comparison is based on the top ten factors as identified in a study done by the author in various countries including US, UK, Germany, India and Singapore. The mean score of ranking of importance of each factor as identified is provided as below.

1. Redundancy:-

MDSP: Connected to multiple operators leading to a highly reliable service.

Mobile Operator: Single operator service. No service if operator network breaks down

2. Scalability and Flexibility (in throughput):-

MDSP: Highly flexible. Ramps up throughput at a short notice

Mobile Operator: Dependent on Operator policy. Normally, does not make any change for a specific customer

3. Security:-

MDSP: Transmitted using HTTPS protocol from client application to Mobile Data Service Provider’s Server with a third party certification.

Mobile Operator: Normally offer HTTP protocol with security gaps

4. Support:-

MDSP: 24X7 efficient support with clear escalation policy. Relevant people directly contactable, anytime.

Mobile Operator: Support quality poor, bureaucratic leading to high turnaround time

5. Client applications:-

MDSP: Provides a range of client applications with rich features for quick deployment

Mobile Operator: Provide URL based SMS service

6. SMS cost:-

MDSP: Low as Mobile Data Service Provider pass on the advantage of its large volume buying to its customers

Mobile Operator: Likely to be high

7. Online / real-time delivery report:-

MDSP: Ensures delivery report at the user interface

OPT: If they provide delivery reports, it is on URL

8. Level of understanding of IT back-end systems:-

MDSP: Very high

Mobile Operator: Very low

9. Business focus: -

MDSP: Only mobile data services

Mobile Operator: Mainly voice

10. Short-code compatibility:-

MDSP: Receives messages from subscribers of all operators on 4 digit short code

Mobile Operator: Can receive messages only from its own subscribers