Wednesday, February 14, 2007

Broadband - Will it Affect Your Online Marketing Future?

The coming age of general Broadband use bearing down upon us, minute by minute, is going to leave many changes in its wake. Some will be welcome; others will demand all we can do, just to keep up!

Of course, items like high quality graphics, streaming video and movies on demand will be commonplace. On the other hand, Broadband spells the end of most common text-only websites. Let's face it: the consumer wants more! Offering a good deal with high quality service won't do it anymore.

Websites that cater to the newfound appetite for quality audio and video content will get the sale. Obviously, that makes perfect sense! It brings to mind an experience I had while learning Photoshop. I purchased a very big manual and it took me three weeks just to get my feet wet. A good friend bought a video tutorial and arrived at my level of skill in two days!

There are many other things audio and video can explain better and in much shorter time than text, as in the example above. We're not talking just innovation; but also, the very deep and long-lasting impact the technology is going to produce.

I was reading an informative article written by Darrin Coe, titled "The Internet Consumer Exposed." It's a piece compiled from larger studies of the habits and lifestyles of Internet centered consumers. By the conclusions reached in the item, it does appear the consumer will smile upon the coming Broadband changes. Here is Darrin's website: http://dcoe1.tripod.com/exposed1/

There are some Marketers actively staking out their Broadband future. One that comes to mind is Jim Edwards. Jim is also a well known writer and syndicated newspaper columnist and - not to mention - a very pleasant person.

A week or so ago, I received an email from Jim inviting me to witness the birth of his new multimedia Newsletter "I Gotta tell You." I was speechless! Very seldom do we get to watch one of the early events giving birth to a revolution! It is content delivery that's light years away and will only get better and better. Good work Jim!

Here is Jim's Newsletter: http://www.igottatellyou.com/

Another application that's blazing a trail into Broadband is the Instant Video Generator sold by Armand Morin, Alex Mandossian and Rick Raddatz. Though they claim it works as well with a dial up connection, I can see it carving out a big chunk of the Broadband market. I've gone to the website and viewed a few presentations. It does seem to work quite well! The buffering is almost instantaneous and the quality very good. Here is the website: http://instantvideogenerator.com

Conclusion

Start taking the necessary steps to get on the multimedia bandwagon or suffer the same fate as the dinosaurs! Broadband dominance will become an inescapable reality of the very near future. As Stark Trek's Borg say: "Resistance is futile, you will be assimilated!"

Chat-less

Are you suddenly chat-less now that Yahoo has shut down many chat sites, due to complaints? One complaint was that people where using chat rooms to lure under age kids for sex. While others say the chat rooms were used to promote underage sex. A Houston Attorney, actually filed a 10 million dollar lawsuit to put an end to that problem. Yahoo reacted on the news by shutting down thousands of chat sites and advertisers on those websites pulled the plug on their ads as well. Do not despair, today you might be chat-less but soon you will find a new home to talk to friends on the Internet. Yahoo confirmed they took the sites off the air but insists it was in the high hundreds and not thousands.

Many users are enraged that the sites were taken down, while many parents applaud Yahoo’s fast acting public relations move to remove those sites immediately. Some of the advertisers who pulled out are PepsiCo, State Farm and others. Perhaps Paris Hilton can do advertise their now for Carl’s Jr.? Yahoo does not constantly monitor the content in the chat rooms, but will close a room if it receives too many complaints.

Some sources tell us that other such chat rooms now have real language filters which set points and once those have been exceeded warnings go up and if this continues then the sites are shut down. Modern Technology and text recognition software for these things is well known in high-tech circles and military intelligence. One company began promoting its software today to alleviate the problem, they specialize in email scanning and resume artificial intelligence reading and key word scanning. Chat rooms have always been a great way to meet online, yet also considered problematic for monitoring. Think on this if you find yourself; “Chat-less”.

Broadband Satellite Antenna Pizza Box Size

Thanks to the transfer technologies and governments spending on military needs, soon the public will have Broadband Satellite antennas no larger than the dimensions of a Pizza Box. Lightening fast Internet from the heavens. The new record for the World’s smallest broadband satellite antenna was launched in Singapore this week. Absolutely incredible new technology, which seems to be very similar to something that DARPA was working on.

Nera Telecommunications debuted the device, which is shaped like a laptop with the lid closed. It is designed to use Inmarsat Broadband Global Area Network but could also be integrated into nearly any system. I believe the device might be good for a UAV and mounted on top in a gyro to send back real time video feed via Internet broadband. Currently the unit has enough speed to use VoIP as well. The detachable antenna allows the hand held 15 cm by 20 cm device to be used quite easily as well. Anywhere, anytime broadband communication on the go; perfect for recon, Osama Bin Laden or the US Military, which will find him soon?

Now here is the good part. You can have this high tech gizmo for only $2500.00 and it will be shipped to you immediately. This is only one of the new devices in broadband satellite coming on line soon. Another cool device, which should be able to be purchased by the public is a broadband antenna capable of constant communication anywhere while driving your SUV; expect this to be yours for $5000 in 2008 or so. Keep thinking broadband.

Beta Testing First Mobile Internet Satellite Broadband, Part III

Back in 1999 when we beta tested the first wireless mobile office with satellite broadband Internet we had something that no one lese had. Today you can buy these systems for $5,500 fully installed on any RV. We probably had $10,000 in the first system and we had mobile satellite number 34. Today there are thousands of systems out there. Continuing the beta testing story of the first broadband satellite internet system.

It appears the Canadian based companies for obvious reasons are gaining fast while the US companies were hampered by the FCC in the last few years, forcing communications to move out of the country, yet the customer bases will be here and many of these companies will have 50K subscribers in no time, and the US mighty powerhouses will end up with all the technology and hardware through acquisitions or set up new systems in the coming years with higher capabilities. But do not count out the GM Hughes Team, Craig McCaw (he is a lifer when it comes to passion of the industry) and of course Lockheed and Microsoft. Teledesic, and the other recent alliances and projects prove that the world will be more than united and on the same page it will be doing so in real time. Expect the human rights violations of yesterday to disappear in all nations, religion to be put in check and knowledge to be the universal truth. I would like to thank; John Kettlewell, Jon Haugan, Steven Genuser, Stacy, Allen, Steve Ford WB8IMY, Michael Tavern, Frank Morring, Kim Komando and a few other writers, researchers and industry insiders for all the data in our research. We have scoured over 20 magazines for the last year for bits and pieces of the puzzle and personally visited all kinds of people around the US for this input.

We at WashGuys are sitting on the latest and greatest technologies on this Planet. We will always be on the leading edge of anything that makes us great. And when we say us, we mean all of the US, but of course this costs the big bucks and we like out electronic toys, but it is not for everyone. Okay back to the talk. TracNet is another purely Internet Based satellite service and has download speeds of 400kbps, but since it is not directly two way it’s upload speed is 14.4 Mbps on a cell phone or at 9600 through the satellite, bummer, but it works no matter where you are in the US. Truck drivers like this one a lot. It also works about 100 miles from the coastline in a boat and is good on yachts. Many high-end motor homes have this system too. TrackNet uses the 802.11b wireless standard WiFi; this is at 11Mbps, same as an Ethernet network. The cool thing about this system is you can be outside on the grass in a park doing you work as long as you have the server in your car with the Trac net antenna set up. Of course you need some space for all this but the size of this technology is getting smaller and the price is coming down too. Right now this system costs about $6K. It uses the ExpressVu Bell Satellite and it requires a 14-inch antenna. Let me know if you want to see what the dome looks like. This will cost an additional $3,000. Cost is $ .99 per minute and after 900 minutes it is only $ .79 per minute. MotoSat System, 12Kbs on down load and 1.28Kbs on uplink all satellite, no cell phones unlimited use for $79 per month. Hell you can even watch TV on the damn thing.

Got to love the diehards from GM Hughes Spin off. What’s the catch? A 39 inch antenna, not exactly transportable or brief-casable. DataStorm it is called. Our WashGuy Command Center antenna is 42 inches high and 39 inches across in an ellipse shape. We believe the next wave of technology is where it is at however and predict this to be in place where WiFi is sitting on top of every billboard in the US for uplink and the antennas are 5 inches high and self tracking the downlink from the satellite and with this technology and user codes each company can help America track terrorists and once a terrorist is coded like a whale that has been tagged, you always know where he is. When will this be? Not long. Give it three, maybe four years or so tops, five if the FCC does not see it’s obvious value.

Another system, which may enter the market, is GE Capitals Americom Communications Unit. Our founder met the president of Americom once, about 8 years ago, interesting guy. Societe Europeene Des Satellite (SES) added these satellites to its 28 owned and 13 satellites that it has an interest in. Why? To have a piece at the broadband seamless global conductivity market. This was talked about in April 2 issue of Aviation Week and Space technology. This means that SES will also control AsiaSat and Embratel’s Brazil StarOne. Other articles to tell the history of this whole thing are; Nov 13 2000 AW&SPT and AW&SPT of July 24,2000. SES maybe the most profitable in the entire sector due to the contract backlogs of 6.4 Billion as of June 2001. So now what will they do with others entering the markets? It appears GE was smart to sell and now needs to get back into the game somehow. I see the coming of a new age. Where information, innovation, security, safety, will change the world. And just imagine the power it will give to all the research going on in the World. Very cool. Car Wash Guys are in close contact with these technologies so we can put a small antenna on every until and address the entire company and every crew in it every morning of everything going on by way of satellite video conferencing. WOW, we are almost here.

Beta Testing First Mobile Internet Satellite Broadband, Part II

We were the first beta testers of a Mobile Command Center with full Internet Access in 1999. Our mobile command center was also the first unit with WiFi and Internet Mobile Access.

The next generation of this system of Broadband Satellites was introduced in 2004. And the next wave of technology almost exists for the 10 times that speed. Looks like Moore’s Law may just apply to Satellites, however with the former practice tries by Motorola and the incompetence with the FCC we saw previously we may find that there are significant obstacle to over come still.

The biggest gripe back then was the Iridium pricing of $134.50 per month and the ridiculous cost of $1.34 per minute. Of course GlobalStar proves that they are worse at 150 per month and 1.39 per minute and International calls at $1.79. The cool thing about Inmarsat is that it is 20 years old and still has the 9.6 kbps data speed and sometimes you can get the 64 kbps. Inmarsat A is ancient and 18,000 ships have the maritime Global distress system aboard. GMDSS. If you look at most all commercial ships you will see the antennas on top that can run fax machines, Telephones and various data interfaces. Previously they ran below deck Telex systems. This system as you would guess is purely analog which has much advantages in weather conditions at sea. Inmarsat B is a whole different story with it’s digital technology, you can definitely get 64 KBPS all day long for broadcasting audio streams, video (a little jumpy), and voice and fax transmissions.

The pricing of data transmission due to speeds can save users up to 40% simply because it takes less time per minute to down and upload data. Of course the hardware runs about $ 10K, but for what it is that is not bad considering the original costs of data transmissions. Now here is the new deal Inmarsat C, two way data communications, terminals are portable and small, brief case style. Costs for terminals are only $4K approx. and everyone in the TV business has one or more. Inmarsat also has a system for voice, which needs only a little antenna of 9.3 or more inches and comes in a small dome. These were recently featured in Popular Mechanics in Nov 01. Trac Phone antennas for boats, RVs etc are expensive at $6,500 but work well. This is also known as the SatCom system mobile. It is a briefcase laptop system and is only 5 lbs. Costs only $3,000. People call it their brief case phone. It uses a SIM card for multiple users a system if you will remember never took off in the US like the smart card phones in Europe. Remember the PCS Phones had that little slide in cards, but they were too expensive for mass production in cellular technology. Inmarsat F77 is another innovation of 2001. ISDN and mobile packet data service capabilities. Delivering Fax, phone, voice and data. 64kbs, Absolutely and without a problem. Almost trouble free, this is nearly fully operational. We are almost there. This technology takes advantage of the B-GAN services that will be provided by the Inmarsat 4 being launched in 2004.

This will be cool. US Based ComSat Mobile, a division of Lockheed Martin Global Telecommunications has announced it’s cooperation with Fleet F77 in the first half of 2002. Ah ha, now we are getting somewhere ? Says the people at Stratos, who are arrogant Canadians. Why is this so cool? It means that users can send and receive data but only be charged for the data sent and received. Serf the web in broadband from anywhere or even a remote log cabin on vacation, emails and web browsing for about $89.95 per month all in real time with about 2-3 second delays for distance or in another system the one we have now it will be a half second delay with even higher speeds (I will talk further about this in a minute). Internet based systems like this means we can track every ship, truck, terrorist school bus in the country real time, just like they now track all the aircraft as we saw on TV during the 9-11 act. We watched charts of the US with every single aircraft flying.

Imagine the system capabilities for efficiency, safety, storm and weather watching, and safety of our people. I am really liking this a lot and everyone in America will be safe and the President can have his missile defense program because we will be able to track everything that moves which is not cloaked and right now that is everything that we know about. We can even track stealth bombers by frequency disruption patterns from cell phones. We win. Guess what these systems have a built in safety switch so important transmissions get there first for instance a ship in high seas in trouble, DEA transmitting while profiling a smuggler, or mayday distress calls. So if you are surfing or on line sending emails it will be delayed until the safety priorities are taken care of and at those speeds and numbers of users and the forthcoming Craig McCaw’s Law I predict to replace Moore’s Law for satellites that will not be more than a nano second by 2005.